According to a report by the Wall Street Journal, the parent company of Victoria's Secret, L Brands, noticed their growth this year is happening at a glacial pace. The company shares have fallen 29 percent so far this year.
This mayvictoria's secret uk not seem like much, but when you observe the evolution of the Victoria's Secret uk brand over just last year, you can see the change of the sea.
Victoria Secret has made extra efforts in hiring new officers, revamped marketing campaigns (think "no fill is sexy," instead of "put two sizes with Bombshell") and launched a collection of bralette quite extensive.
And Victoria Secret uk online is not the only brand to see the tower of underwear tide.
Lingerie retailer True & Co. "push-up sales dropped 24 percent to 15 percent in a single year, while the unlined bras - bras and styles without fil-- was the biggest growth area the company with its customers ?, according fastcompany.